Tutorial: How to Use AI to Create a Content Cluster

A content cluster is a group of interlinked pages that all revolve around a single, broad topic. It tells search engines that you are a comprehensive authority on a subject. While creating a cluster used to take weeks of research, AI can help you do it in minutes.

Step 1: Identify Your Pillar Topic

Start with a broad topic you want to own. This should be a major problem for your ideal customer.

• Example: “AI-powered B2B lead generation.”

Step 2: Brainstorm Cluster Ideas with AI

Prompt an AI with your pillar topic and ask it to generate 10-15 related subtopics.

• Prompt: “Generate a list of 15 related subtopics and long-tail keywords for the main topic: ‘AI-powered B2B lead generation.’ The subtopics should be questions, problems, and specific tasks.”

Step 3: Create the Cluster Map

Take the AI-generated list and organize it into a cluster map.

• Pillar Page: Your main, long-form guide (e.g., The Definitive Guide to B2B Lead Generation with AI).
• Cluster Pages: Your AI-generated subtopics that will be tutorials and notes (e.g., “How to Qualify a B2B Lead with AI,” “A Quick Take on the Latest Lead Gen Tools”).

Step 4: Generate Outlines and Content

Use the AI to generate a detailed outline for each of the cluster pages. This ensures your content is organized, comprehensive, and directly addresses user intent.

• Prompt: “Generate a detailed outline for a blog post titled ‘How to Qualify a B2B Lead with AI.’ Include a step-by-step process and a list of recommended tools.”

Step 5: Interlink Your Content

As you create each piece of content, link it back to your main pillar page and to other related cluster pages. This interlinking is what tells search engines that your content is a unified, authoritative hub.

By following this process, you can build a comprehensive content cluster that establishes your brand as the definitive authority on your chosen topic.